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Jan 2013

City & Guilds Group announced as Towards Maturity ambassadors


City & Guilds Group is the most recent addition to a growing number of businesses supporting Towards Maturity to drive excellence in L&D.

Towards Maturity is a not-for-profit organisation, which aims to provide independent practical research in the application of learning innovation.

The Ambassadors support the production of an annual Benchmark Study, which is considered the most comprehensive independent review of the effective use of learning technologies in the workplace around the globe.  

As Ambassadors, the City & Guilds Group, which now includes leaders in elearning Kineo, is identified as sharing Towards Maturity’s core missions and goals:

  • Encouraging learning innovation that directly impacts results in the workplace
  • Building on, acknowledging and contributing to collective good practice
  • Supporting the learning and education of others
  • Building transparent, trusted and open relationships with those we work with
  • Encouraging excellence from within
  • Celebrating success

Commenting on joining the programme, Chris Stephens, Head of City & Guilds for Business, commented: “At the City & Guilds Group our aim is to help people and organisations develop their skills for personal and economic growth. The Ambassador Programme allows us to be part of a fantastic group of organisations working together; to share our experiences and partake in research that can really help businesses across the globe achieve a measurable difference.”

Laura Overton, Managing Director of Towards Maturity, comments: “We are delighted that the City & Guilds Group has joined the Ambassador Programme, with over 1.9 million individual’s working towards a City & Guild’s qualification around the globe, they share our passion for delivering innovative learning solutions that build critical business skills. It is great to have them on board.”

Steve Rayson, Managing Director of Kineo added: “We’re proud to represent the City & Guilds Group ambassadorship of Towards Maturity at Learning Technologies. We’ve long admired Laura and her team’s passion for continuous improvement in our industry. At Learning Technologies we will be sharing 7 ideas for using learning technologies to build vocational skills, aligning our experience with the City & Guilds Group purpose.”

Kineo, which became part of the City & Guilds Group in December 2012, will represent the group as part of the Towards Maturity ‘Bright Ideas’ campaign at Learning Technologies 2013 in London next week.

To find out about Towards Maturity’s Ambassadors visit

To learn more about Towards Maturity’s unique benchmarking tools and models visit