Skip to main content


Feb 2018

5 ways you can use interactive video in your digital learning strategy

Blog posts

Steve Lowenthal

Steve Lowenthal

CEO at Kineo US

People watch over 1 billion - that’s billion with a BIG 'B' - hours of video on YouTube each day according to TechChrunch.  That’s pretty strong evidence people like video and it’s an effective medium for learning and communication. 

Add a dash of interactivity to the mix and you’ve got an even more potent and immersive learning medium on your hands!  So what are best practices for integrating interactive video into your digital learning? 

Create impact with interactive video that has a real punch

Need inspiration for creating immersive experiences with interactive video? Here are five real-life examples for your inspiration.


An example of a Rolls Royce E-Learning course.

  1. Immersive scenarios

Video-based scenarios or simulations have been part of the learning landscape dating back to laser discs and CD-ROMs, but as CD-ROM content was migrated online, many organizations moved away from this approach.

The good news is with an abundance of bandwidth and a growing number of tools that support the creation of interactive video scenarios, they are back and better than ever.  This time with gamification elements that include points scoring, timers, progress bars, visible and hidden hotspots, diagnostic feedback, and more. 

Below is a screenshot from a sales scenario developed for car manufacturer. Check out the full case study to learn more. 


A chef named David, stood behind a service counter.

  1. Virtual Tours

One of the real strengths of video is its ability to create context. In many online learning courses we draw people in through images and words.  So if the old saying is a picture is worth a thousand words, then video must be worth ten thousand.  

Check out this 3D video menu Wire Wax used on their site to set context for exploring a GE plant. Below you can see a screenshot from an onboarding course from Compass Group in which the learner learns about different roles as they go on a virtual tour of a major London entertainment venue by clicking on hotspots i.e. colleagues at work doing different jobs in different parts of the building. Check out our interactive video guide to learn more about “hotspots”, “shallow branching” and other tools of the trade.


A page of football coach E-Learning, showing a video of footballers playing.

  1. Coach Vision

Did you ever wish you had a coach at your side in a meeting or presentation that you could turn to help you decipher what’s going on?  That’s the idea behind what we call Coach Vision.  You can add a layer of expert insight to a video scene to provide deeper insight and knowledge. 

The example below takes the coach analogy quite literally and shows how we help a novice soccer coach see core principles of the game on display as an offensive attack plays out.  The concentric circle are hotspots on the screen and by clicking on them the core principle on display opens in a lightbox.


Marin Alsop: the first woman conductor of a major orchestra standing on a camera set.

  1. Expert interviews

With a little editing and clear headline writing, you can turn boring talking head video into a simulated Q&A with an expert.  We can all capture and edit video with our phones and laptops, so why not corner a SME and pick their brains for an insight or opinion from which others in the organization can learn? 

Then cut that video into 20-60 second clips that are by headlined with thoughtful questions and you have an Expert interview.  The following screenshot is an example and the live program can be seen here.

  1. Guided stories

In our most downloaded guide, Learning Models: Blueprints for Learning Designers, we describe Guided Stories in detail.  Courses following a guided story model organize the course flow around a compelling story with content presentation, questions and more peppered through the story.  With interactive video, we can add a new level of engagement and depth to this tried and tested approach. 

In the following example, the learner is put in a first-person point-of-view to learn the ins & outs of their new company as part of an onboarding program.  Check it out here

Need help adding interactive video for your next project? Download our guide, Lights, camera, interaction: making interactive video work for learning or get in touch to discover how we can support you using Kineo’s interactive technology.

Steve Lowenthal

Steve Lowenthal

CEO at Kineo US

Steve Lowenthal has over 15 years of experience in Learning Technologies in consultancy, sales and management roles. He's a regular speaker at US conferences and events on trends in LMS, elearning and technology.